Promoting reading to adults in UK public libraries   Margaret Kinnell and Jennifer Shepherd     ISBN 0 947568 74 3 1998 £22.00/US$42.00     Order this book   Recommend to library   Back   Home

CONTENTS     THE SERVICE ENVIRONMENT AND THE PUBLIC LIBRARY'S ROLE IN READING PROMOTION The political context Change and public library development   READING, LITERATURE AND THE BOOK WORLD Reading as a pastime Research on reading Literature, reading promotion and the Arts Council   PUBLIC LIBRARY RESPONSES Libraries and bookshops The Net Book Agreement Public library borrowing Library policies on reading Training and education   MARKETING AND PROMOTING READING The role of marketing and reading promotion From displays and events to promotions Promoting non-fiction Presentation and arrangement   CONCLUSIONS AND RECOMMENDATIONS