Planned public relations for libraries A PPRG handbook   Edited by Margaret Kinnell     ISBN 0 947568 31 X 1989 £18.00/US$34.00     Order this book   Recommend to library   Back   Home

CONTENTS   Public relations: the commercial approach Jon White   User needs Colin Harris   Planning a campaign: public libraries Joe Hendry   Planning a campaign: the special library and information service Sylvia P. Webb   Budgeting and costing campaign activities: paying the price and value for money Stephen A. Roberts   Political lobbying George Cunningham   Educating staff for public relations Darlene E. Weingand   Training and educating staff for public relations Jon Pyle   Evaluating a campaign programme David Pickton   The importance of public relations in information service organizations Bob Usherwood