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- The importance of public relations to any organisation cannot
be over-emphasised. The operation of successful library services
relies heavily on the effective application of public relations
skills and the careful planning of PR strategy. This is a book
designed to make such planning and skills into achievable aims;
it was initiated by the highly successful and innovative Publicity
and Public Relations Group of the Library Association, as a practical
handbook for anyone wishing to develop their expertise in this
vital aspect of professional life.
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- Using case studies where appropriate, and seeking a balance
between the practical and theoretical, the handbook brings together
a group of experts to provide a clear and highly informative
statement of the essential features of effective public relations
for libraries.
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- ISBN 0 947568 31 X
- 1989
- £18.00/US$34.00
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- 'What a pleasure it is to read a book on public relations
which actually lives up to the message contained in the text
- clearly laid out, a sensible introduction.... the contributions
generally are a model in their avoidance of jargon.... written
by people who not only are specialists in their particular fields
but also are themselves expert communicators.'
- Library Review
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- 'An excellent book the chapters are all well-written,
some are quite fascinating.... all power to the PPRG for arranging
for the book's publication.'
- UKOLUG Newsletter
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- 'The practical approach is emphasised throughout, and
the whole comprises a useful handbook of which the Publicity
and Public Relations Group may be proud.'
- Library Association Record
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- 'The practitioner and the student have been for many years
without proper guidance on matters relating to public relations
or publicity. This book fills a much needed gap.... the approach
is basically practical and it can be used as a DIY manual or
as a textbook.... a book that deserves to be widely known.'
- Education for Information
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