Meeting the marketing challenge Strategies for public libraries and leisure services   Edited by Margaret Kinnell and Jennifer MacDougall     ISBN 0 947568 61 1 1994 £25.00/US$46.00     Order this book   Recommend to library   Back   Home

CONTENTS   The business of providing services   The role of marketing   Marketing strategy   Marketing planning   Marketing information services   Managing the marketing mix   Service product development   Costing and charging   Training for marketing management   Conclusion: Organizing for marketing