Desktop publishing and libraries   James Carson     ISBN 0 947568 34 4 1988 £12.50/US$23.00     Order this book   Recommend to library   Back   Home

CONTENTS   INTRODUCTION   The in-house publishing dilemma Introducing desktop publishing: What it is, what it does The technology of desktop publishing The cost of desktop publishing Caveat scriptor: the drawbacks of desktop publishing     A SURVEY OF DESKTOP PUBLISHING USE IN BRITAIN'S PUBLIC LIBRARIES   Britain's public libraries     DESKTOP PUBLISHING AT WORK   Making its mark in the marketplace Business applications Press for action: Desktop publishing makes the front page Desktop publishing versus traditional publishing Lessons for the library: problems and issues emerging from desktop publishing in practice     MARKETING THE LIBRARY: THE ROLE OF DESKTOP PUBLISHING   The significance of marketing for the library Market segmentation Desktop marketing     CONCLUSIONS   Desktop publishing in perspective Desktop publishing: The benefits Desktop publishing: The problems A technology waiting in the wings